Not exactly the most aesthetically pleasing garment around, it is nevertheless a HUGE hit this summer as the Japanese avoid air conditioning and other mod cons amid power shortages in Japan after the devastating March 11 earthquake and tsunami.
Two electric fans in the jacket can be controlled to draw air in at different speeds, giving the garment a puffed-up look. But this has not deterred those happy to be cool rather than “hot” when it comes to fashion.The fans in the Kuchofuku jacket are connected to a lithium-ion battery pack that lasts for 11 hours on a single charge, consuming only a fraction of the power used by conventional air-conditioning.A standard air-conditioned jacket sells for around 11,000 yen ($140).

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