The Age Of The Long Near from The Future Laboratory on Vimeo.

London – This is The Age of the Long Near, in which we explore why short-term thinking is the greatest threat to business potential, our happiness as individuals and the world that sustains us.

The Future Laboratory’s creative team has produced a film for LS:N Global’s Spring/Summer 2015 Trend Briefing, which was held at South Bank on 12 March.

The video introduces The Optimised Self, our manifesto for the body and mind; Whole-system Thinking, consumerism that goes beyond sustainability and environmentalism; and The Immortal Brand, a new premise for businesses that want to thrive in The Age of the Long Near.

‘We wanted to establish the premise of The Age of the Long Near through a commanding spoken narrative,’ says Lynne Devine, who provided design and direction on the film. ‘The film traces the path of an orb as it evolves, regenerates and mutates before returning to a singularity, suggesting an infinite cycle of time with an element of the divine.’

For more information about the event, contact alena@thefuturelaboratory.com.

Animation: Mighty Elk http://mightyelk.co.uk/
Sound: Joe Ashworth https://soundcloud.com/joeashworth
Voice Over: Elizabeth Nestor http://www.damngoodvoices.com/

Images:
Van Gogh cycle path by Studio Roosegaarde, Neunen, Netherlands
Morphosis by Lucia Giacan for ODDA magazine
Prada Mens AW15 Catwalk by AMO. Photography by Alberto Moncada

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