Archives for posts with tag: SOCIETY

A slice of solidarity for the soul…love is love is love.

Watch the future with augmented reality as realized by London designer, Keiichi Matsuda. Either it kills you or makes you stronger….

HYPER-REALITY from Keiichi Matsuda on Vimeo.

via Keiichi Matsuda’s Hyper-Reality film blurs real and virtual worlds

The Age Of The Long Near from The Future Laboratory on Vimeo.

London – This is The Age of the Long Near, in which we explore why short-term thinking is the greatest threat to business potential, our happiness as individuals and the world that sustains us.

The Future Laboratory’s creative team has produced a film for LS:N Global’s Spring/Summer 2015 Trend Briefing, which was held at South Bank on 12 March.

The video introduces The Optimised Self, our manifesto for the body and mind; Whole-system Thinking, consumerism that goes beyond sustainability and environmentalism; and The Immortal Brand, a new premise for businesses that want to thrive in The Age of the Long Near.

‘We wanted to establish the premise of The Age of the Long Near through a commanding spoken narrative,’ says Lynne Devine, who provided design and direction on the film. ‘The film traces the path of an orb as it evolves, regenerates and mutates before returning to a singularity, suggesting an infinite cycle of time with an element of the divine.’

For more information about the event, contact alena@thefuturelaboratory.com.

Animation: Mighty Elk http://mightyelk.co.uk/
Sound: Joe Ashworth https://soundcloud.com/joeashworth
Voice Over: Elizabeth Nestor http://www.damngoodvoices.com/

Images:
Van Gogh cycle path by Studio Roosegaarde, Neunen, Netherlands
Morphosis by Lucia Giacan for ODDA magazine
Prada Mens AW15 Catwalk by AMO. Photography by Alberto Moncada

In light of the first successful telepathic experiments utilizing digital messages sent to remote volunteers, JWT has come out with its 10 key consumer trends and behavior for the next 10 years and beyond (one of which are telepathic technologies…) It demonstrates both an attraction and aversion to developing technologies and the omnipresent, connected and always on society.

JWT’s “10 Trends for 2014 and Beyond” is the result of quantitative, qualitative and desk research conducted by JWTIntelligence throughout the year and for this report. JWTIntelligence conducted quantitative surveys using SONAR™, JWT’s proprietary online tool. – See more at: http://www.jwt.com/blog/consumer_insights/10-trends-that-will-shape-our-world-in-2014-and-beyond/#sthash.WKd0NHxT.dpuf

1_ IMMERSIVE EXPERIENCES: Entertainment, narratives and brand experiences will become more immersive and altogether more enveloping in a bid to capture consumers’ imagination and attention.
2_ DO YOU SPEAK VISUAL?: We’re shifting to a visual vocabulary that relies on photos, emojis, video snippets and other imagery, largely supplanting the need for text. “Visual” is a new lingo that needs to be mastered.
3_ THE AGE OF IMPATIENCE: With the mainstreaming of the on-demand economy and our always-on culture, consumer expectations for speed and ease are rising exponentially. As businesses respond in kind, making the availability of their products and services more instant, impatience and impulsiveness will only continue to increase.
4_ MOBILE AS A GATEWAY TO OPPORTUNITY: In emerging markets, the mobile device is coming to represent a gateway to opportunity—helping people change their lives by giving them access to financial systems, new business tools, better health care, education and more.
5_ TELEPATHIC TECHNOLOGY: Thanks to the rise of brain-computer interfaces and emotion recognition technology, brands are getting more adept at understanding consumers’ minds and moods, and reacting accordingly in a very personalized way.
6_ THE END OF ANONYMITY: Thanks to an array of new technologies and a growing drive to collect personal data, it’s becoming nearly impossible to remain unobserved and untracked by corporations and governments. As anonymity becomes more elusive, expect pushback from consumers and a growing paranoia around technologies and services that affect privacy.
7_ RAGING AGAINST THE MACHINE: As we move further into the digital age, we’re starting to both fear and resent technology, fretting about what’s been lost in our embrace of unprecedented change. We’ll put a higher value on all things that feel essentially human and seriously question (while not entirely resisting) technology’s siren call.
8_ REMIXING TRADITION: With social norms quickly changing and a new anything-goes attitude, people are mashing up cherished traditions with decidedly new ideas, creating their own recipes for what feels right.
9_ PROUDLY IMPERFECT: Imperfection and even outright ugliness—the quirky, the messy and the clearly flawed—are taking on new appeal in a world that’s become all too polished or mass-produced. The imperfect is coming to feel more authentic, and also more comforting and meaningful.
10_ MINDFUL LIVING: Consumers are developing a quasi-Zen desire to experience everything in a more present, conscious way. Once the domain of the spiritual set, mindful living is filtering into the mainstream, with more people drawn to the idea of shutting out distractions and focusing on the moment. – See more at: http://www.jwt.com/blog/consumer_insights/10-trends-that-will-shape-our-world-in-2014-and-beyond/#sthash.WKd0NHxT.dpuf

If you think life has left you behind and is now only full of terminator styled cyclists with their cyborg light mount helmets and sporty spandex, have no fear, the Tweed run is here. With NO Lululemon or Nike in sight, London held its 6th anniversary leisure cycle through the streets and parks this year with an estimated 500 participants. Not bad at all.
Today it hit Pescara and Madrid, the 18th of May and coming to 35 more destinations later this year.
Ride on!
tweedrun poster

Tweed-Run-2

ParknCube_TweedRun2013_30

ParknCube_TweedRun2013_06

London-Tweed-Run-2013-Photos-by-Kelly-Miller-38

London rugby run

The mother of all forecasting discusses her latest insights which reveal some very interesting ideas such as:

*Everyday Spirituality: Not in a Buddhist mode, but to something that celebrates life on a small, day to day level.
*The loss of individual behavior: Collaborative efforts and groupings. Terrace style organization.
*The young father: The nurturer which gives new perspective on parenting.
*Fluidity: The creative elite is envisioning a borderless world, against what is happening nationally and politically, where each person incorporates another profession in their work. Something akin to a new renaissance (wo)man.
*New couples are like teammates,buddies, comrades, lovers.
*The rite of the blogger (future editor-in-chiefs?): By creating their own sphere of influence, sharing innate passions for their subjects and reinvigorating the written word.
Naturally, she says it all with casual conviction and succinct wording…

There is fresh fury over revered artist, Banksy and his take on the colossal 2012 Olympics. You be the judge. As the Guardian paper recently posted:
“This attack on one of contemporary London’s most renowned traditions reveals how deeply uncomfortable the cultural relationship between this city and the Olympics really is,” writes Jonathan Jones in The Guardian. “An event that is all about massive finance, colossal scale, hyper-organisation and culture delivered from above is being superimposed on a capital that happens to be best at improvisation, dirty realism, punk aesthetics and low art. It’s like Versailles versus the sans-culottes. And this time Versailles is determined to win.”

By David Licona
Puebla, Mexico, is the latest city to offer a taxi service exclusively for women. Intended as a safe means of transport, the thirty-five strong fleet of bright pink Chevys are driven by women only and will not stop for men. For further female appeal, the cabs are equipped with beauty kits, GPS and emergency panic buttons. Pink Taxi de Puebla has privately financed the initiative, according to an AP report. The regional government, which is licensing the service, has trained more than 60 Pink Taxi drivers (aged 25-45) in driving theory and practice, as well as aspects of car maintenance, such as changing tyres.

Despite the best intentions of the scheme, some local women’s rights campaigners claim that the girly vehicles are promoting harmful female stereotypes. Still, they are certainly eye-catching and for women who have experienced harassment by male drivers in the past, the 24-hour service is sure to offer peace of mind. Similar operations have already proved successful in places from London to Teheran. Mexico City proposed it in 2007, but settled instead for female-only buses and subway cars. If this service in Puebla is successful, there are plans to expand to other cities. If your own town doesn’t yet have a fuchsia fleet, now’s the time to launch one.